Privacy Policy


Welcome to Altas Strength's Privacy Policy. Altas Strength is a Canadian leading fitness brand founded in Toronto in 2017. We specialize in providing top-of-the-line strength training equipment and accessories for light commercial and home gym use. As a trusted name in the fitness industry, we are committed to protecting the privacy of our users and ensuring the security of the personal information they provide while using our website and services. This Privacy Policy outlines how we collect, use, and safeguard personal information to maintain your trust and confidence in our brand.

Information Collection

At Altas Strength, we collect personal information to enhance the user experience, process orders, provide customer support, improve our products and services, and send relevant marketing communications. When you interact with our website, place orders, or contact us, we may collect various types of personal information, including but not limited to names, email addresses, phone numbers, billing and shipping addresses, and payment details. In addition, we may collect non-personal information such as IP addresses, browser types, and usage statistics to analyze website traffic and improve our services.

Use of Information

The personal information we collect is primarily used to fulfill orders and provide efficient customer support. We may also use this information to improve our products and services, customize your experience on our website, and send you relevant marketing communications if you have provided your consent. By understanding your preferences and needs, we can recommend products that align with your fitness goals and offer a more personalized experience. However, we will always respect your choices and provide you with the option to opt out of marketing communications.

Information Sharing

At Altas Strength, we value your privacy and do not sell or rent your personal information to third parties for marketing purposes. However, to provide you with a seamless shopping experience, we may share your personal information with trusted third-party service providers who assist us in operating our website, processing payments, and delivering products. These service providers are contractually obligated to handle your information securely and are prohibited from using it for any other purposes.

Cookies and Tracking Technologies

To enhance your experience on our website, Altas Strength uses cookies and similar technologies. Cookies are small text files that are stored on your device when you visit our website. They enable us to remember your preferences, analyze website usage patterns, and provide personalized content and recommendations. By using our website, you consent to the use of cookies as described in our Cookie Policy. You have the option to manage your cookie preferences through your browser settings.

Data Security

Altas Strength is committed to protecting your personal information from unauthorized access, alteration, disclosure, or destruction. We implement appropriate technical and organizational measures to ensure data security. Our website uses encryption technology to securely transmit sensitive information during online transactions. We have strict access controls in place to limit the number of individuals who have access to personal information. Furthermore, we regularly review our security practices and update them as necessary to mitigate potential risks. However, it is important to note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

User Rights

At Altas Strength, we respect your rights to access, modify, or delete your personal information. If you would like to review, correct, update, or delete the information we have on file, please contact us using the information provided at the end of this Privacy Policy. We will make reasonable efforts to respond to your request promptly and in accordance with applicable laws. Please note that there may be certain legal limitations or legitimate interests that prevent us from fulfilling your request, but we will inform you of any such restrictions.

Links to Third-Party Websites

Our website may contain links to third-party websites for your convenience and reference. Altas Strength is not responsible for the privacy practices or content of these websites. We encourage you to review the privacy policies of third-party websites before providing any personal information to them. This Privacy Policy applies solely to information collected by Altas Strength.

Updates to the Privacy Policy

Altas Strength reserves the right to update or modify this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon posting the revised policy on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of our website after any changes to the Privacy Policy signifies your acceptance of the revised policy.